Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische...

Pharmaceutical manufacturers lose so much revenue through B2B re-ordering errors. So why are more not...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

With the right technology and tools in place you can do what your competitors aren't doing to make the...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...