How can companies maximize their investments and take full advantage of the resources they already have...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

Gong commissioned Forrester Consulting to create a Total Economic Impact Study to assess the relationship...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

With the emergence of next-generation smartphones and handheld devices in the late 2000's, eCommerce...

Compared to other formats — from ebooks and blog posts to videos and podcasts — webinars offer the...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...