B2B

How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Seasonal Insights Guide Spring/Summer 2022
Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

Customer Workflows Book of Knowledge
The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

Mindsets for boosting sales productivity
71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

2021 Digital Experiences Benchmarks: Annual Report
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...


The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

How To Create Human Engagement in a Digital World
Today's marketers are faced with a landscape that demands genuine human interaction without actually...

Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....
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