Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...