In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...