According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

AI and other analytics technologies are driving incredible innovations and advancements that are making...

See what your brand can accomplish with the right brand management software. These days, brand management...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

B2B marketers have shifted the way they do business as digital channels become the default approach....

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...