As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

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Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

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Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

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Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

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No matter how much data you have about your customers, you can only understand what they need and expect...