Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Developing your sales managers can create a ripple effect across all of your employees and teams. Prepare...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization...

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...