A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Today's organizations can't wait any longer to make the digital transformation. It's no longer simply...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

The urgency created by events in 2020 acted as a catalyst to faster executive decision-making and action....

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Payments in 2022 are much different than they were just a few short years ago. From Boomers to Gen Z,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...