Latest resources from IBM
Published: February 11, 2023
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for C...
Published: March 18, 2023
Marketing 101: Social Media Marketing in the ...
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that co...
Published: January 8, 2023
17 formas de realizar los proyectos de market...
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres ...