Latest resources from IBM
Published: January 17, 2023
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
Published: January 8, 2023
17 formas de realizar los proyectos de market...
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres ...
Published: February 4, 2023
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management...