Latest resources from Optimizely

Published: March 18, 2023
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee pro...

Published: January 2, 2023
Build vs. Buy: Implementing the Right Experim...
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experiment...

Published: January 20, 2023
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?
Downlo...