Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data manag...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one j...

Today's top marketers know that a solid understanding of their consumers is the foundation of success. There are a ton of tools promising to help t...