Reimagining Social Strategy: Balmain Leads the Way with Entertaining Luxury Marketing
Simply put, Balmain's social media strategy is entertainment. The revolutionary Parisian brand ushered in a new era of fashion since the mid-century, and it continues to raise the bar for luxury brands as a creative pioneer. Balmain captivates audiences with a strategy built for the era of social entertainment, understanding what it takes to drive engagement in the next generation of social media, where targeted advertising is on the decline and captivating audiences with quality content reigns supreme.
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