Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

No matter how much data you have about your customers, you can only understand what they need and expect...

Bei der Entwicklung der Optimierungsstrategie für ihr Website müssen E-Commerce-Experten häufig mit...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...