This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

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The supply chain is experiencing a period of significant change. Changing business and customer requirements...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

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Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

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Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...