Gong commissioned Forrester Consulting to create a Total Economic Impact Study to assess the relationship...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

93% of millennials said that technology was important to them when choosing an employer. If you're in...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

AI and other analytics technologies are driving incredible innovations and advancements that are making...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...