Developing better marketing creative based on data-inspired insights can double revenue, according to...

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

How can companies maximize their investments and take full advantage of the resources they already have...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...