We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...