Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...