Why businesses are consolidating use of a single support solution for both customers and employees. The...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Dynamic, scalable and engaging — but you already knew that about webinars. What you didn't know is...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...