The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success.
As a marketer, digital transformation has changed how you do your job. And what customers expect from your efforts.
Marketing automation can help you address each of these challenges by giving you the power to scale programs, deliver personalised and targeted content to customers, align your internal teams with integrated technology, and measure the impact of your efforts across channels.
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Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Content Marketing, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Inbound Marketing, Marketing Analytics, Marketing Automation, Marketing Innovation, Marketing Software, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
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