Bigger. Better. Faster. Stronger. That's the premise of Industry 4.0, where new technologies make connections...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

In this instalment of the Experience Essential series, we show you how you can start delivering the right...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...