A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...