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This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

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AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...