Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

How can companies maximize their investments and take full advantage of the resources they already have...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...