Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

How can companies maximize their investments and take full advantage of the resources they already have...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...