We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

How can companies maximize their investments and take full advantage of the resources they already have...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...