As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...