Modern Marketing

A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Trades and transactions
For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Accelerating Adobe Experience Cloud Results
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get...

B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...


Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The Speed of Change: How Fast Are You?
The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...

3 customer journeys to reach beyond business silos
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Procuring a DAM System: RFP Template
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.