Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Many financial services firms have automated the vast majority of key processes and customer experiences....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

A glimpse into where DAM is heading… and why you need to jump on board What we already know The case...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Working with market leaders, we create unique implementations that help us boost their sales results...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...