Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...