Strategic Marketing
2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....
14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....
Research Brief: Events and Rapid-Entry Pipeline Acceleration
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...
Search, Social and eCommerce Guidebook
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....
Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....
The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the...
Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...
The Seven Steps to Seamless Marketing Work Management
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
The Inner Circle Guide to Omnichannel
Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...
8 Digital Best Practices for Sales Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....
The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...
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