Interactions between consumers and brands are increasingly playing out across a wide variety of different...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

The Digital Public Library is an association that operates and manages the digital services for their...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...