Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

From print to digital, from written to spoken words and beyond, Jysk Fynske Medier (JFM) is the second...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...