2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

The Digital Public Library is an association that operates and manages the digital services for their...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Gong commissioned Forrester Consulting to create a Total Economic Impact Study to assess the relationship...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...