Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Digital experience personalization is a major priority for global business leaders and investment plans...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...