Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...