We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Hope is NOT a strategy: Secure your business with the Content Cloud Seems like every week there's news...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...