Customer Interaction

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...


Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Visibility in Action
Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...

Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

Evolving Customer Experience and Expectations in Australia
Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...


2022 State of Customer Experience Technology
Business and technology leaders at companies large and small, across multiple industries, have identified...

Banking on Great Conversations
The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.