Customer Interaction

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...


The state of contact centre transformation in the new digital world
The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...

The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....


The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

The Inner Circle Guide to Omnichannel
Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...
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