You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Field service technicians are often the only physical point of contact people have after buying a product...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...