According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...