Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...