Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...