In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party...

An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...