We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Following one of the most challenging years in business history, the pandemic has forced every company...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...