In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...