Connected Engagement: Understanding Today's Marketing Stacks and Ecosystems
Today's consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving connected and truly data-driven customer engagement takes planning—and a best-in-class marketing technology ecosystem (also known as a 'stack'). But before you can build an ecosystem that fits your brand's unique needs, you need to understand what's possible.
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