Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

The supply chain is experiencing a period of significant change. Changing business and customer requirements...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...