Marketing Technology

Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The marketer's guide to moving with agility
About the Guide So fast and agile, it hardly feels like work management. There's nothing more stifling...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

B2B Marketer's Guide to Optimizing Customer Experience
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...


Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...


From Legacy Infrastructure to the Cloud: A Migration Journey in 5 Steps
Simplify your bank's move to the cloud It takes 8 hours to recreate a lost file, according to TechTarget....


Top Regional Bank, Case Study
Leading Bank Stops Automated Fraud. Banks and financial institutions focus on driving digital innovation...

Evolving Customer Experience and Expectations in Australia
Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

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