Measurement

Drive CPG Revenue through Digitalized B2B E-Commerce Ordering
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...

What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Customer Workflows Book of Knowledge
The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

2022 Guide to Leading an Agent-Centric Contact Center
Finding and retaining great talent was never easy. But now? Effectively staffing and engaging employees...

The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
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