The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...