With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

How can companies maximize their investments and take full advantage of the resources they already have...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...