An easy customer experience is the hallmark of today's most successful support organisations. That's...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...